The quickest and most efficient way to get to the article or advertisement you are interested in will be to use the standard non-case sensitive format known as the I2N code. The format of the I2N code is:

"[i2n] [magazine] [space] [issue and year] [space] [page]"

Example: i2n mon jan2007 6

• [i2n] is an identifier we need for demo purposes. Once we go live and into public beta scenario, this code will not longer be necessary.
• [magazine] is the name of the magazine.
  • If the magazine name is a single word (i.e. Money) the first three letters (i.e. mon) will represent that magazine.
  • If the magazine name has multiple works (i.e. Business Week) will be represented by the first letter of each word (i.e. BW)
• [issue and year] will be represented by three characters representing the month of the issue (i.e. jan) and four digit year (i.e. 2007).
  • For issues that are monthly, (jan-feb-mar-...) will be applicable (i.e. jan2007)
  • For those issues that are quarterly (win-spr-sum-fal) will be applicable (i.e. spr2007)
• [page] will be represented by the digit representing which the page number of the article or advertisement in your magazine you are reading. (i.e. 6 – is page six of the magazine).
  • If it is a multi page article or advertisement you are interested in, we only need the first page of that article.
• If for some reason, there are misspellings or characters that may have been sent by mistake, we will do our best to match the article or advertisement based on what you have sent in your text message. Nevertheless, once you log into your INK2NET account, you will have an opportunity to review the messages that you have sent.

In addition to the I2N code, you can also send "keyword" text messages, that will also be available to you using the "search ribbon" on the website. You will be able to search by:

• By whole magazine name like "business week".
• By category/tag like "fashion".
• By manufacturer name like "nike".
• By author like "john doe"
• By title like "who understands the paradigm shift?"

Of course, if you have any questions or concerns, please don’t hesitate to contact us.